Just when Australia’s tourism sector was picking up steam, ex-Tropical Cyclone Alfred delivered a gut-wrenching punch! The storm not only disrupted travel plans but also left a dent in the Sunshine Coast’s tourism industry, with hotels, resorts, and tour operators scrambling to recover.
What Happened?
As of March 18, 2025, businesses in the Sunshine Coast region are reporting massive booking cancellations and revenue losses due to the recent cyclone. Some hotels even saw their occupancy rates drop as low as 15%, reminiscent of the struggles faced during the COVID-19 pandemic.
Tourism operators, who were expecting a busy season, are now dealing with flooded roads, damaged infrastructure, and hesitant travelers. Many upcoming festivals, beach events, and adventure tours had to be either postponed or canceled altogether.
The Bigger Picture: Nature vs. Tourism
This isn’t the first time Australia’s tourism industry has been hit by extreme weather. In recent years:
- The 2020 bushfires wiped out billions in tourism revenue, forcing travel agencies to adjust their marketing strategies.
- The 2022 Queensland floods saw major tourist spots shut down, impacting local businesses.
- More recently, the Great Barrier Reef faced severe coral bleaching, affecting eco-tourism and snorkeling trips.
Now, Cyclone Alfred has added another challenge, but there’s a silver lining.
Government Support & Recovery Plans
In response to the crisis, Visit Sunshine Coast has secured state government funding to help revive tourism in the region. The plan includes:
✅ Targeted promotional campaigns to attract visitors back to the Sunshine Coast.
✅ Discounted travel deals to encourage bookings.
✅ Restoration of tourism infrastructure to ensure a smooth experience for visitors.
Should You Cancel Your Trip?
Not necessarily! While some areas were affected, many parts of the Sunshine Coast remain open for business. Travelers are advised to check for updates on road conditions, accommodation availability, and activity schedules before making any last-minute changes.
If anything, this is the perfect time to support local tourism by visiting safely once the weather clears up.
Final Thoughts
Cyclones may come and go, but Australia’s resilience shines through. Whether you’re a local or an international traveler, consider exploring the Sunshine Coast when it’s safe to do so—your visit could help small businesses bounce back faster!